AGMC, the exclusive importer of MINI vehicles in Dubai, Sharjah and the Northern Emirates, has concluded a deal with Smith & Ken to add six new MINIs to the well-reputed UK property company’s Dubai-based fleet.The deal brings together the Dubai operations of two distinctly British brands highlighting common synergies between the two companies. As one of the country’s leading property companies based in Media City, Smith & Ken shares MINI’s dedication to being unique and offering something ‘different’ to its competitors.
Commenting on the purchase of the six new MINI Cooper Hatch models, Ian Liborwich, Business Development Director at Smith & Ken said: “MINI is a well established premium brand with a unique personality. It prides on taking a very different and unconventional approach with its cars, showrooms, marketing and services. It also originated in Britian so all these brand attributes are synergistic with Smith & Ken’s brands positioning.”
To commemorate the 40th anniversary of the UAE; Smith & Ken has customised the fleet of MINIs with a UAE flag painted on the rooftop of the MINI, further increasing the visibility of the cars on the road.
The cars will be used by the sales team to take customers to property viewings and to promote Smith & Ken in a different way.“Our sales team are extremely excited to experience driving MINIs round town, which will hopefully help keep them motivated and give our customers a different experience while viewing our properties,” added Liborwich.
From / Gulf Today