Making a dramatic impact on day one, Toyota surprised visitors to the Saudi International Motor Show (SIMS) in Jeddah by unveiling the keenly anticipated all new 2013 Toyota Avalon and the completely re-engineered SUV Toyota Rav 4. Toyota had on display its full 2013 line up at the show in addition to the fun and interactive activities that have become the hallmark of the Toyota pavilion at the motor show and something Kingdom’s car enthusiasts look for every year.
The motor show was inaugurated on Dec. 24 by Mufarreh bin Mohammed Al-Zahrani, general director of roads and transports department in Makkah Province, and is being held till Dec. 28.
Adel Ezzat, MD-marketing at Abdul Latif Jameel (ALJ), the authorized distributor of Toyota in Saudi Arabia, said: “The Saudi International Motor Show is a world-class event and as such it is the ideal platform for us to unveil two key Toyota models, while also on display are the Toyota Prius, the pioneer of hybrid vehicles, some special editions for our youth and the complete range of Toyota cars.”
Ezzat added: “With major happenings such as these two debuts, along with many exciting activities and competitions, we look forward to welcoming many more visitors during the next few days to have the joyful experience at the Toyota booth.”