After Rome, Shanghai and Bangkok, Italian maker of world’s finest sports bikes Ducati opens a new branch of its Caffè ‘concept restaurant and lounge bar’ in Dubai. Recently acquired by Audi, Ducati is a long time business partner of United Arab Emirates-based AD Group. They got a sweet spot in Dubai Mall for the Ducati Cafe, where visitors can enjoy breakfast, lunch and dinner, Italian style. It’s also a cool place to hang out with your mates. Not sure if they serve alcohol though.
With business ventures like this, Ducati is expanding and further distinguishing the sophisticated brand beyond just making motorcycles. They want so set an example of passion, excellence and Italian tradition in every area they enter. It’s about the lavish lifestyle.
Combining coffee and fine foods with Ducati clothing and merchandise, the stylish venue will create a unique blend of sophisticated dining and authentic Italian performance, powered by the passionate new Ducati / AD Group partnership. The place will also host relevant events and gatherings.
Furthermore, delicacies can be enjoyed daily “à la carte” or sampled in the dedicated “enogastronomia”, gourmet food area, and purchased from the shop situated in the Caffè, where also the latest apparel line and Ducati gifts provide an ideal way of taking home a little of the Ducati spirit. A Ducati coffee will certainly cost more than a normal one, but it’ll also taste nicer, probably!