American city-dwellers have fallen in love with the Fiat 500. It's almost the hit that Fiat expected it to be when they launched it in the US in late 2010. The numbers are not bad, with 3,849 cars sold in April, around 150 more than the previous month, with the numbers continuing to steadily rise.
The Fiat dealer with the best record is Fiat of Austin where they sold 100 new 500s last month. Their approach to selling cars may have been their key to success. The dealership itself looks very posh and classy, both inside and out. It is situated in a quiet part of town with not much traffic and mixed usage for the adjacent buildings. It’s more akin to a luxury car dealership rather than a dealership which only sells one model of very small city cars.
The sales numbers are still steadily rising for the 500 and with dealerships like this, who wouldn’t want one of the three available versions to just dither around one of America’s huge cities.