Mercedes-Benz Middle East and Levant recently held an event in Dubai attended by the region’s top journalists, designed to exhibit the versatility, capability and luxury of its fleet of off-road vehicles.
The Discover 2014 event invited participants to Dubai for an immersive experience that included the G-Class, versatile GLK-Class, powerful ML-Class, and the unequalled flagship 7-seater GL-Class.
Discover 2014 activities took guests across the emirate in the epitome of Mercedes-Benz SUV comfort and luxury. Venturing into the desert, participants tested the off-road capability of the range in the desert sands and race track tarmacs.
Dirk Fetzer, director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant said: “Our range of unrivalled luxury off-roaders offer a stable of powerful, attractive, capable, versatile and intelligent SUVs that appeal to the lifestyles of a new generation of regional customers: Customers who question convention and seek only the very best. With so much to experience and enjoy in the Middle East, Mercedes-Benz resolutely delivers on its promise to live the life.”
The versatility of the Mercedes-Benz SUV range is achieved with the ease of drive-ability, powerful engine options and sporty feel to perform any multitude of tasks, whilst effortless capability is delivered through its rugged utility, numerous features and ability to navigate the toughest terrain, he added.
The Mercedes SUV range is designed to give reassuring luxury from each engagement and every angle. Elegant and dynamic interiors, high-quality materials and great attention to detail is unforgettable and reassuring, with craftsmanship and attention to detail at their very highest to meet driver needs and expectations.
Mercedes-Benz has an off-road and four-wheel drive heritage of over 100 years, and now boasts an unrivalled SUV family offering the widest range in the market, delivering peerless performance, fascinating technology, space and refinement across any terrain, elaborated Fetzer.