Automaker Nissan is preparing to bring back the Datsun brand, which was retired in the 1980s, reports in Japan said.
The Datsun gave Nissan a niche market. The brand was known for its small sports cars and fuel-efficient sedans. It was introduced in the 1930s and made it to the U.S. market in 1958, The Wall Street Journal reported Saturday.
Nissan, Japan's No. 2 automaker by volume after Toyota, produces a high-end brand called Infiniti but has no low-cost or entry-level brand for first-time car buyers. A revived Datsun could fit emerging markets such as India, Indonesia and Russia.
The current plan includes bringing back Datsun as a brand by 2014 and selling some models for about $6,100, the newspaper said.
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