Let’s face it, the vast majority of production cars don’t look like the concept cars they’re based upon. Sure, various features may be carried over, but concept cars allow designers to go crazy and that’s exactly what they did when designing the original Land Rover LRX Concept.
It was so new and innovative that most people believed it would never reach production and if it did, it would undergo massive changes. To the world’s surprise, when it went into production in July 2011 as the Range Rover Evoque it looked almost identical to the stunning concept car. As a result of the car’s incredible styling and its on-road and off-road capabilities, the Evoque has received 103 awards to date from websites, magazines, and newspapers all across the globe.
But arguably the most prestigious award the Evoque has received so far was awarded at the 2012 New York Auto Show where the Evoque was crowned World Car Design of the Year for 2012. No less than 46 nominations were given for the award and the Evoque was shortlisted by five world renowned design experts along with the Citroen DS5 and Volkswagen Up!
Final deliberations were handed over to a panel of 66 automotive journalists from 25 different countries, before the Evoque was crowned the winner. And we can’t say we’re surprised, as it’s an immaculate bit of design and also created a completely new segment in the market.
Land Rover Design Director Gerry McGovern had the following to say, "We are honored that the Range Rover Evoque has been named 2012 World Design Car of the Year. This prestigious accolade recognizes the overwhelmingly positive response that we have received to the Evoque’s bold and dramatic design. It is a car that truly resonates on an emotional level."