Infiniti Middle East recently unveiled the Infiniti QX70S Elite Sport in the region.
The Infiniti QX70S Elite Sport combine sports-car style and performance with SUV stance and toughness, the company said.
As part of the launch, Infiniti has introduced the QX70S Elite Sport through an innovative mall display concept that highlights the three characteristics of the car that Infiniti likes to call the (S) Factor: Sport, Style and Sensation, through a road show that began in Dubai and will end in Saudi Arabia.
Appearing at The Avenues mall, in Kuwait last weekend, Francois Habchi, renowned presenter of MBC Action’s ‘Driven’, reviewed the brand new QX70S Elite Sport with the public, allowing them a first-hand opportunity to experience the (S) Factor, in a setting familiar to the TV programme, but with fan participation.
The next scheduled location for the roadshow is the Red Sea Mall in Jeddah, Saudi Arabia, from October 12 to18.
As part of a social media competition, participants at the event and fans on Facebook are being encouraged to record their reviews about the QX70S Elite Sport through a dedicated application on Infiniti’s Facebook page.
The reviews will be inspired by ‘Driven’, which is a weekly, cutting edge, credible magazine format car-show that satisfies the appetite of die-hard car enthusiasts, broadcasted on MBC Action.
One winner from Dubai, Kuwait and Saudi Arabia each will be selected by Francois Habchi and the Infiniti Middle East management team at the end of October.
The three winners will be invited to Dubai and they will get the opportunity to test drive an Infiniti QX70S Elite Sport and appear in a special ‘Driven’ episode in which their own reviews will be aired on MBC Action.
Infiniti QX70S Elite Sport is now available across all markets of coverage in the Middle East.