Mercedes-Benz S-Class in Kuwait
The highly-anticipated Mercedes-Benz S-Class has officially been released in Kuwait.
Acknowledged as the 'best automobile in the world,' AR Albisher
and Z Alkazemi Co. - the exclusive distributor for Mercedes-Benz in Kuwait - hosted a special launch ceremony for the new S-Class to showcase the best in luxury automotive development that will inspire and define the entire industry for years to come.
"The weight of the S-Class name is felt all over the world - this is a legendary automobile that has evolved through years of dedication brought by defying any technical, design or engineering limitations. What we see in the 2014 model is the vision of 'the best automobile in the world' brought to reality for us to dwell in awe and fascination for years to come. Admired for its ability to glide effortlessly with a power and prestige that commands understated respect, the revered S-Class is the inspiration and aspiration for the entire range of Mercedes-Benz vehicles as well as for others in the industry," said Michael Ruehle, General Manager, Abdul Rahman Albisher and Zaid Alkazemi Co.
With the three engineering priorities - Intelligent Drive, Efficient Technology and Essence of Luxury, the new S Class extends the boundaries of technology on many levels.
Perfection to the last detail results in The Essence of Luxury. This pursuit of the best is particularly noticeable in the interior: whether it is the seats or the air conditioning, the controls or the design, the infotainment or the comfort and safety in the rear - new ideas, their painstaking realisation, and highest perceived quality underpin the high standards that the engineers have set for the Mercedes-Benz flagship model - and for themselves.
The same applies to safety. What started with PRE-SAFE ten years ago and continued with DISTRONIC PLUS has now resulted in a new dimension of motoring: comfort and safety are merged into one. Mercedes-Benz refers to this as "Intelligent Drive". A whole host of new systems makes the new S-Class even more comfortable and even safer.
The S-Class is so efficient that it almost sounds utopian: within ten years Mercedes-Benz, by realising "Efficient Technology", has almost halved fuel consumption in the 150 kW output category to 4.4 litres per 100 kilometres, for example, while the drag coefficient of the new S-Class (cd=0.24) clearly undercuts the previous model's figure and sets a new benchmark in this segment. Furthermore, the new model is the world's first car to dispense entirely with light bulbs in favour of LEDs, pointing the way ahead once again.
"With many industry firsts, the new S-Class is an impressive production for the number of ideas and technologies Mercedes-Benz is introducing. This is a key driver for maintaining the S-Class' legendary status and constant appeal it has in the Middle East, especially in Kuwait," added Ruehle.
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