2014 model goes on sale in September

Mercedes S-Class paves the way for self-driving cars

GMT 13:24 2013 Friday ,17 May

Arab Today, arab today Mercedes S-Class paves the way for self-driving cars

Mercedes S-Class will cost £64,500 in the UK
London - Arabstoday

Mercedes S-Class will cost £64,500 in the UK The new S-Class opens the door to self-driving cars, Mercedes has claimed. The automaker has confirmed that it will bring a self-driving, autonomous car to the market before the next-generation S-Class arrives in 2021.
Thomas Weber, head of R&D for Mercedes told Auto Express: "We can do it now, but there are rules in place that we have to accept."
Weber was speaking after the new new Mercedes S-Class 2014 was revealed. The car, described by Merc boss Dr Dieter Zetsche as "the best automobile in the world," goes on sale September and prices will begin from £64,500.
With the three engineering priorities "Intelligent Drive", "Efficient Technology" and "Essence of Luxury", the new S-Class
extends the boundaries of technology on many levels. The S-Class is not just a technological spearhead for Mercedes-Benz but for automotive development as a whole.
As with every generation before it, the customers expect the new S-Class to set standards across the board to retain its accolade as "the best automobile in the world". Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars:
"Rather than being about safety or aesthetics, power or efficiency, comfort or dynamism, our aspirations were 'the best or nothing' in every respect. No other car stands for the Mercedes-Benz brand promise more than the S-Class."
Perfection to the last detail results in "The Essence of Luxury". This pursuit of the best is particularly noticeable in the interior: whether it is the seats or the air conditioning, the controls or the design, the infotainment or the comfort and safety in the rear – new ideas, their painstaking realisation, and highest perceived quality underpin the high standards that the engineers have set
for the Mercedes-Benz flagship model – and for themselves.
The same applies to safety. What started with PRE-SAFE® ten years ago and continued with DISTRONIC PLUS has now resulted in a new dimension of motoring: comfort and safety are merged into one. Mercedes-Benz refers to this as "Intelligent Drive". A whole host of new systems makes the new S-Class even more comfortable and even safer.
The S-Class is so efficient that it almost sounds utopian: within ten years Mercedes-Benz, by realising "Efficient Technology", has almost halved fuel consumption in the 150 kW output category to 4.4 litres per 100 kilometres, for example, while the drag coefficient of the new S-Class (cd=0.24) clearly undercuts the previous model's figure and sets a new benchmark in this segment. Furthermore, the new model is the world's first car to dispense entirely with light bulbs in favour of LEDs, pointing the way ahead once again.
Design: a modern sense of status and sensual shapes
People all over the world can recognise a Mercedes-Benz straight away. The classic Mercedes face runs like a golden thread through the brand's history.
"The sophisticated design of the S-Class has always been an expression of luxury and automotive grandeur of its era. And our new S-Class continues this tradition. With its classic architecture and flowing silhouette, it is a modern embodiment of sensual clarity. The design draws a line from the sophisticated, progressive design idiom to the classic elegance of our 1930s cars – intelligence that speaks to the emotions. Stylish sportiness and sensual forms in synthesis with timeless clarity and effortless superiority make the S-Class a true design icon," says design chief Gorden Wagener.
To underline the effortless superiority of the new S-Class, and its ambition to lead, the radiator grille is now larger, upright and distinctly three-dimensional in design. With its long bonnet, the flowing, domed roof line and the gently slanting rear end, the new S-Class has classic saloon proportions. The size and space have been fashioned in such a way that the S-Class appears prestigious, and the powerful roof line is also in keeping with the car's sporty coupé-style intentions.
A character line descending discreetly from front to rear – the brand's hallmark "Dropping Line" – elegantly structures the side wall and generates additional dynamism even when the car is at a standstill. The subtly created convex-concave effect of the entire flank gives rise to an extremely powerful and elongated car body that demonstrates both excitement and calm. The pronounced shoulder above the rear wheel adds further emphasis to the car's athletic character.
The positively exaggerated surfaces and lines of the side wall on the new S-Class generate excitement as they flow into the rear end. As well as being elegant, the slightly slanting form has aerodynamic advantages. Horizontal lines running from the boot lid to the bumper emphasise the car's width when viewed from the rear. The hallmark signature of the Mercedes-Benz designers
can also be seen in the rear windscreen, which cuts into the C-pillars. The upper area of the glass is rounded, lending it a coupé-like character. The real highlights are the new-style tail lights which are completely encased by the car body and, thanks to this solitarily integrated styling and meticulously crafted inner workings, complete the design right down to the last detail.

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