The 2013 Mustang
As we saw earlier with Lotus capitalizing on the charm of swimsuit models for their 2013 Lotus GS campaign, using young and sexy swimsuit models to promote manufacturers' latest cars to garner interest,
This is a tactic that's been used for decades, but where Ford differs from the norm is the fact that the supermodel they've employed to pose with the 2013 Mustang seems to have been conjured up out of thin air.According to Adweek, Ford has taken out a full-page ad in the 2012 Sports Illustrated Swimsuit Edition that features a blue 2013 Mustang alongside swimsuit model Dalena Henriques. At first sight there's nothing out of the ordinary here, but dig a little deeper and things get interesting.By running a quick Google search of the model's name, the top result generated is dalenahenriques.com, supposedly the model's personal website.What's odd, however, is that the website only contains pictures of the stunning brunette posing with the Mustang.The car takes center stage in every shot along with a few curt captions, and the model's face is never revealed.This is a masterstroke of marketing genius by Ford as plenty of guys are going to see the ad and search for more pictures of the gorgeous model. All they'll ultimately find is more shots of the Mustang.Let's get right to the numbers, shall we: 650, 600, and 200. The 2013 Ford Shelby GT500 produces 650 hp and 600 lb-ft of torque from its supercharged 5.8-liter V-8, and can reportedly top out at more than 200 mph. Yes, we said 200 mph. With the GT500, Ford has put the Bow Tie boys on notice -- the Blue Oval is gunning for the 580-hp Camaro ZL1, so they'd better duck and cover.
While the super Shelby with its outrageous power output is the marquee Mustang attraction, the rest of the 2013 Ford Mustang lineup has been updated as well. The headlines? New hoods, grilles, headlights, more track-related goodies, an available select-shift automatic, and 420 hp from the GT's 5.0-liter V-8.
For the GT500, Ford's SVT performance engineers went big. Real big. To start, the GT500's 5.4-liter all-aluminum V-8 was bored out to displace 5.8 liters; the block and heads were cross-drilled; and the camshaft profiles updated, among other changes. Next, SVT bolted on a new Eaton TVS Series 2300 supercharger (the same supercharger GM uses on its LS9 engine) to the 5.8-liter mill. Add in a larger cooling fan, a higher-flowing intercooler pump, and a larger intercooler heat exchanger, and you get the GT500's 650 hp and 600 lb-ft of torque, and a top speed north of 200 mph.