French ad group Publicis: Buys Sapient in $3.7bn deal

GMT 07:47 2014 Monday ,03 November

Arab Today, arab today French ad group Publicis: Buys Sapient in $3.7bn deal

Arab Today

French advertising agency Publicis said Monday it had bought US digital marketing specialists Sapient in a $3.7 billion (2.95 billion euros) deal.
Publicis, whose attempts to merge with US advertising group Omnicom failed this year, said it had agreed to pay $25 a share for Boston-based Sapient.

 

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