Abu Dhabi Duty Free has launched major summer Gold promotional campaign
Abu Dhabi - Arab Today
Abu Dhabi Duty Free has launched a major summer Gold promotional campaign running from August 1 through September 30 in all terminals at Abu Dhabi International Airport.
The Gold promotion is based on an instant 'Scratch & Win' mechanism with a total of 3.5kg of gold to be won in various weights. There are 123 prizes available.
Abu Dhabi Duty Free customers will get the opportunity to win the gold prizes when they shop and dine at Abu Dhabi International Airport. Customers must spend either Dh150 on food and confectionery, or Dh500 on perfumes and cosmetics to receive a scratch card for their chance of an instant win. As part of the campaign, Abu Dhabi Duty Free stores and the event zones will be decorated with a gold theme, and sales staff will be wearing traditional Emirati gold accessories to enhance the look and feel of the summer 'Scratch & Win' Gold promotion.
Abu Dhabi Airports' Acting Chief Commercial Officer Dan Cappell said: "This promotional campaign is another initiative from Abu Dhabi Duty Free and forms part of our on-going commitment to delivering value added promotions and entertainment for our customers."
The promotional campaign is supported with multiple product offers that reflect the real value of duty free shopping.
Source: Khaleej Times