Mashreq have announced the launch of Portraits, the nation's very first ‘selfie' credit card.
Offered initially on Mashreq's best-selling Platinum Elite credit card, Portraits is the next stage of evolution in the UAE credit cards market. Customers can now transfer self-taken photographs from their mobile phone to their credit card. Using Mashreq's unique online platform, customers can upload a picture and receive a credit card with the same photo on the front. It is also possible to add a selfie to primary or supplementary cards, or choose from Mashreq's gallery of existing images if preferred.
Mashreq Portraits is an attempt to create a card that "reflects the digital, ‘always-on' lifestyle of today's millennials". Packed with an exclusive set of rewards, travel benefits, golfing privileges, dining offers and health and wellness discounts, Portraits is the epitome of personalisation. Adding a selfie completes the concept.
Speaking on the occasion, Nimish Dwivedi, Head of Payments at Mashreq, said, "Whether it's Solitaire, the UAE's first diamond-embedded vertical card, TAP'n'GO, the UAE's first NFC-based sticker solution or PayPort, the UAE's first EMV compliant MPOS solution, we have always been at the vanguard of innovation. Portraits continues this sequence as the UAE's first digital age card that will resonate with the selfie generation and allow them a whole new medium to express themselves." Dwivedi continued, "Portraits not only allows you to express your true selfie on your card but is backed with an innovative, never before ‘direct-from-mobile' upload process that makes the whole selfie-to-card experience seamless for the customer. The Portraits solution is live and available on our premium Platinum Elite card and will soon be extended to all Mashreq Credit and Debit cards."