It has been estimated that the event management industry in Dubai has crossed USD 45 million in the first half of 2015, at an expedient time as the UAE is now gearing up to host the highly anticipated Expo 2020. These numbers just provide concrete evidence to show that there has been a phenomenal growth in the events industry UAE, especially in the vibrant city of Dubai.
Emerging as a strong contributor to the burgeoning events market is QnA International, an organization that hosts and produces industry specific events and trainings and is recognized across the globe for its boutique B2B conferences, summits, trainings and forums. Pioneers in the areas of Travel and Tourism, HR, Finance, Technology, Destination Weddings, the organization attributes its success to its impeccable quality of events, personalization while delivering unique and premium concepts, as well as its keen focus on developing lasting partnerships with its clients and supporters.
Speaking on the development within the industry, Sidh N C, Director, QnA International, said, “As of today, QnA International is targeting a 50% percent growth in the next 2 years and is confident that the current favorable climate towards the events industry will boost our direct marketing efforts in the region.”
As more and more credible organizations from diverse industries are realizing and benefitting from bespoke events organized by event management companies, there has been a heavy focus on determining the ROI of events, as this will eventually prove to be beneficial for greater maturity of the industry both within the UAE and internationally.
Sidh added, “We are excited about expanding the events management business in the UAE and the region. We are looking to expand QnA’s reach across the GCC through its UAE offices, thus leveraging the expertise of our team to boost our growth and customer base in this region.” He further noted that QnA is looking to offer events which are specifically tailored to the needs of local and regional clients in the Middle East, which includes exclusive, direct and focused marketing solutions designed to create a better brand experience and ensure maximum customer satisfaction.
The strong growth of the event management industry in the region can be attributed to the UAE’s firm position as an events and exhibitions hub for the Middle East region. The growing trend among private and public enterprises to host occasion-based events for their internal and external stakeholders as well as the need for dedicated platforms to increase regional business, international collaboration and knowledge sharing, has driven this growth. Whether it is an offsite internal meet or a global flagship event, Dubai has proven to be an apt venue for both kinds of events and Dubai-based, QnA International has aided the popularity of this region.