The Abu Dhabi Islamic Bank (ADIB), a top-tier Islamic financial services institution, has been named the GCC's "Best Overall Bank" in Customer Experience at the 2014Bank Benchmark Index (BBI) Awards organised by Ethos Consultancy.
ADIB was also named for the 4th consecutive year best overall bank in customer experience in the UAE. Out of 63 banks from the GCC region examined, ADIB topped scores for customer experience in branches, online and call centre. ADIB's call Centre was also named the "Best Overall Call Centre" in the UAE.
The BBI Awards were created by Ethos Consultancy in 2005 with the aim of providing the banking industry with a methodology of benchmarking their products and services against the competition to drive continual improvement.
Tirad Al Mahmoud, CEO of ADIB said: "ADIB puts quality of service at the top of our list of priorities for our customers, and we have invested heavily in both our staff and our systems to achieve the standards we now have, and to become an industry leader in the region. We want to show that we are willing to push the boundaries when it comes to providing what the customers want, and how they want it." ADIB has 85 branches and more than 660 ATMs across the UAE.