The Automated Fare Collection Systems Department at the Road and Transport Authority, RTA's Corporate Technical Support Services Sector, has announced a 50% discount on the fees of issuing a NoL card, or the electronic ticketing card, which enables users to pay for various RTA transport modes in Dubai.
The move intends to bring more public satisfaction and attract additional numbers of users to public transport means such as the metro, public buses, tram and marine transit modes.
Commenting on the discount offer which started yesterday, (July 26th) and runs until September 24th, 2015, Khalid Al Awadi, Director of Automated Fare Collection, RTA, said, "This discount would cover all types of Personalised NoL Blue Cards, which is now issued at a rate of Dh35 (instead of Dh70), and the Personalised NoL Gold Card, which is now issued at a cost of Dh45 (instead of Dh80). It would also include Standard NoL Card with Special Designs, which is issued for Dh65 (instead of Dh100), and NoL Gold Card with Special Designs at a cost of Dh65 (instead of Dh110)."
"Sales of Personalised NoL cards during the first half of this year have increased to as much as 160% compared to the same period last year, whereas the sales of NoL cards seasonal permits have rocketed to 94% when compared to their figures reported during the same period last year.
"Achieving these sale figures indicates that the objectives set by the RTA for these initiatives have actually started to be realised in terms of facilitating the use public transport means, and encouraging the public to use them," added Al Awadi.