The annual summer travel peak is here and Dubai International (DXB) is gearing up to welcome nearly two million passengers over the two weekends of June 30 and July 7.
The world’s number one hub for international passengers has lined up an exciting array of activities and deals – covering food, relaxation and retail therapy, as part of its now popular [email protected] campaign.
With schools across the UAE closing for the summer break, over 900,000 passengers are anticipated to pass through DXB from June 30 to July 3 and a similar volume of travellers is forecast on the following weekend from July 7-10 around the Islamic festival of Eid Al Fitr. To ensure that the summer rush of travellers flows smoothly through its facilities while they have a great time eating, relaxing and shopping, operator Dubai Airports is launching the [email protected] campaign to encourage departing passengers to get to the airport early.
Introduced last year, [email protected] will feature prize giveaways, promotions, musical performances, sports screenings and other incentives to entice passengers to start their summer travel by getting to the world’s busiest international airport earlier than intended for their flights, and taking full advantage of all that DXB has on offer.
"Nearly a quarter of a million passengers will be passing through our facility every day during the two weekends. While we are very happy with the ongoing growth in traffic, we want to make sure that our customers can make the most of the wide range of food, spa & relaxation, shopping choices available at DXB, and have a comfortable and memorable start to their vacation. As such our campaign is focused on maintaining service quality at the airport and the overall experience of our customers at DXB," Anita Mehra, Senior Vice President of Communications and Reputation at Dubai Airports, said.
The [email protected] campaign will have great discounts for passengers as well as a number of activities including an exciting quiz contest about DXB, daily updates on flights, weather and traffic report on local radio channels, and a series of interactive contests through Dubai Airports’ own social media channels.
Dubai Airports’ unique musical initiative #musicDXB which was launched last year, will add a touch of melody to the vacationers’ journey with chart topping Emirati singer Omar Al Marzooqi performing at Concourse D on July 7, as part of DXB’s Eid Al Fitr celebrations.