Considering its closeness to Europe, favourable climate for businesses and reforms undertaken, Morocco is an "exemplary" partner for European investments, said Jean-Bernard Guerrée, CEO of World Investment Conference (WIC) held May 25-27 in La Baule (West of France).
Morocco was the guest of honour of the ninth WIC, an exclusive forum for entrepreneurs, corporate officers and government leaders and is meant to stimulate global economic growth.
"Morocco is among the exemplary countries which we chose to exhibit before the investors' community so that they could show their interest in European and American investments," he added.
Guerrée recalled HM King Mohammed VI's will to reform the country and advance towards a model similar to that in Europe and the US, with some transparency and democratic capitalism.
The Moroccan delegation is led by Ahmed Reda Chami, Minister of Industry, Commerce and New Technologies, and comprises businessmen and heads of leading public enterprises.