April 11th, 2012 - After the distinguished opening of the first boutique in Dubai at Mall of the Emirates in 2005, Audemars Piguet, the oldest fine watchmaking manufacturer still in the hands of its founding families, is pleased to announce the opening of its second boutique in Dubai at Dubai Mall.
The association between Ahmed Seddiqi & Sons and Audemars Piguet dates back to 1973 and has been officialized on June 1st, 1988. The partnership is now further reinforced with the opening of the second Audemars Piguet boutique in Dubai. The new boutique successfully integrates the brand aesthetic and identity codes, focuses on the use of understated, elegant and natural materials, as well as lighting that is particularly well suited to accentuating the spacious nature of the premises.
The outside windows feature long pearl-grey drapes with refined printed motifs reminiscent of movement gear trains. The area is divided into two distinct parts. The first welcoming area is beautifully adorned with light-coloured wooden flooring, a long bookcase featuring a combination of watchmaking books and showcases, as well as large luminous frames displaying the brand's latest releases.
In the centre sits a magnificent long table carrying a succession of elegant glass cubes housing the precious Audemars Piguet collections. A little further, behind a thick partition in wenge wood, lies the Lounge area at the back of the store. Within this discreet, cosy place with its plush beige-coloured carpet, wenge wood bookcase, and a huge velvet curtain sliding along the wall, cu