Emirates Airlines got Benfica fans cheering this week with a tongue in cheek activity at Estadio da Luz in Portugal that gave Benfica supporters a few pointers on how to share their passion for the club, the Emirates way.
Moments before the kick-off of the huge derby match against rivals Sporting Lisbon, eight Emirates cabin crew made their way to the centre circle of the pitch and proceeded to give a very special Benfica supporter demonstration.
Taking their cues from the traditional airline safety demonstration, the eight crew members stood facing Lisbon football fans and gave an impassioned, witty and entertaining demonstration on how to support the club, including the placement of a scarf over the shoulders in a sign of "benfiquism".
Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand, said, "This is a perfect example of the way we like to connect with our customers through sponsorship. It was light-hearted, fun and combined our passion for football with Benfica supporters’ passion for their club. We wanted to take the opportunity to do something that the fans in the stadium would remember and we think this worked. We may even try an adaption of this on one of our flights and see how the passengers react."