Hankook Tire launches new brand Laufenn

GMT 16:23 2014 Friday ,07 November

Arab Today, arab today Hankook Tire launches new brand Laufenn

Hankook's chief marketing officer
Seoul - Yonhap

Hankook Tire Co., South Korea's top tiremaker, said Thursday that it has launched the brand new "strategic" brand Laufenn to better cater to the specific needs of various overseas markets.
The Laufenn will offer a wide range of tires that meet consumer demands and road conditions of individual countries, by focusing on essential performance areas, the company said.

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