New Yorker’s new store is placed in the Ibn Battuta Mall in Dubai. The German leading company of young fashion presents its latest collection on about 500 square metres retail space and invited all customers to the opening party on May 23.
With its brands Fishbone, Fishbone Sister, Smog, Amisu and Censored, New Yorker offers a wide range of latest trends. The modern shop concept assures an enjoyable shopping atmosphere while the New Yorker in-store radio provides all visitors with the latest music.
At the opening party, New Yorker had some great offers for its visitors. DJ Lins put on the show during the whole event. Promoters informed in and around the mall about the new store and its special offers.
The New Yorker Summer Collection 2012 is colourful and hot as the upcoming seasons: Fishbone Sister—Sun, sea and summer feeling. Hot summer looks with beach and tropical prints in neon and loud colours on tank tops and t-shirts. Combinations with grey melange, white and light pastels make the colours seem even brighter. Amisu — Pythons, palms and papaya — animal, ikat and tropical all-over prints for hot looks. Ladies become a taste of exotic passion and mix very different patterns for a bold style. Flowers on skinny jeans and fruits on shirts — lively and colourful or in soft pastels. Patterns are a must! Fishbone — Maximum colour blocking with bright and neon colours. Colourful stripes, cool street art and geometric all-over prints combined with denim and unicolours — all in bright and neon colours such as blue, green, orange or turquoise. Smog — Casual sailor and surfer looks. Sporty with polo shirts matched with short chinos and bermuda shorts. Sand, blue melange and coral goes along with the theme of colour.