Singapore-based, global tyre company Omni United announced on Tuesday that it has appointed the Central Trading Company (CTC), member of the established Al Rostamani Group, as its exclusive distributor in the UAE.
CTC also represents well known global automotive brands like Michelin Tyres and has a strong and wide distribution network in the UAE.
Omni has launched its flagship brand Radar Tyres in the UAE at an exclusive tyre dealer event in Dubai on Sept.6, 2012. Omni, known as the ‘Ikea of Tyres’, is currently represented in more than 50 countries around the world, with the US being Omni’s largest market.
Omni offers a complete range of on-trend, high quality yet affordable passenger car, SUV, truck, bus, and farm tires, and is set to expand its global market reach to the UAE come September. Omni’s flagship brand Radar has been hugely successful in the global market with its attractive market positioning that offers compelling value-for-money proposition which makes high-quality tires affordable at competitive prices to most customers.
“We are very honoured to be partnering an established company like CTC in the UAE,” said G S Sareen, CEO of Omni United.