Pepsi is trying to revitalize its soda sales with the launch of mid-calorie, stevia-sweetened Pepsi True.
The drink does not contain any artificial sweeteners or high-fructose corn syrup, instead it uses sugar and stevia to create a new beverage that contains 30 percent less sugar than regular Pepsi. It is the first American cola to use stevia as a primary sweetener, reports CNBC.
Chief competitor Coca-Cola is planning the launch of a reduced-calorie, stevia-sweetened Coca-Cola Life which will have 35 percent fewer calories than regular Coke.
Soda sales have consistently declined for 10 years as people shy away from the unhealthy, high-sugar, empty-calorie drinks. Soft-drink companies are combating with health-conscious more natural and lower calorie sodas.
"The cola wars are alive and well," John Sicher, publisher of Beverage Digest, told USA Today. "Now, both Coke and Pepsi have similar products with Coke Life and Pepsi True. Who will win? The consumer."
The roll-out will be in mid-October and will be exclusively sold on Amazon. It will be sold in 24-packs of 7.5-ounce cans on the website before eventually being launched in grocery stores.