The road show will have a dual business and leisure approach with TCA believing that much can be gained from convincing Japanese and Korean business executives to extend trips to explore the emirate.
"There have been huge developments since we were last in Japan and Korea one year ago: the opening of our award-winning Yas Waterworld Aqua Park and the up-scaling of the entire Yas entertainment destination proposition," explained Al Nuaimi. "We want to ensure that the road show attendees are fully conversant with the scale of the offerings we now have.
"We are looking ever more closely at the Korean market with plans in the pipeline to introduce a Korean version of our "visitabudhabi" destination website.
"The fact of the matter is that there is huge point-to-point potential from business travellers who could stay longer, and enormous potential from stop-over traffic, the task ahead is to convert this into solid bookings. We have a vast range of products which can entice these markets, from golf, beach, desert and city resorts, to headline attractions and world-class events such as this November's F1 Etihad Airways Abu Dhabi Grand Prix and January's Abu Dhabi HSBC Golf Championship." /ES WAM/ES/Moran