As Dubai Duty Free (Dubai DF) heads into a busy last quarter of 2012, sales up to the end of September have reached Dhs4.16 billion ($1.14 billion), representing a 10 per cent increase over the same period last year and placing the operation very much on track for year-end sales of an estimated Dhs6 billion ($1.64 billion).
Perfumes, Liquor and Gold continue to be the top three selling categories at Dubai Duty Free with sales of Perfumes reaching Dhs633 million ($173 million), representing an increase of 15 per cent over last year.
With Perfume sales accounting for 15 per cent of total Dubai Duty Free sales, the operation plans to open a second Perfumes and Cosmetics (P&C) retail area in Concourse B at Terminal 3.
Covering some 240 square metres, the new shop will be located in the West side of the Concourse, and is scheduled to open by the end of the year.
Commenting on the top selling category, Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free said: “We are constantly looking at our retail offer at Dubai International and are constantly looking at enhancing it. In the case of Perfumes and Cosmetics (P&C), which are core categories, we have had several developments this year including the opening of a Jo Malone retail area in Concourse B, the opening of a second Kiehl’s area, this time in Concourse C in Terminal 1 and the installation of a new Tom Ford unit also in Concourse C.
“The opening of a second P&C area in Concourse B later this year will enable us to extend our existing product range and to introduce some new brands that we have not formerly been able to do due to space constraints in the existing shops.”