Kibsons International, a fresh produce importer and distributor in the UAE and a top choice for most hotels, supermarkets/hypermarkets, foodservices, has launched Pakistan's premier brand, K&N Foods in the local market.
The ceremony to launch the brand was held at the Emirates Hotel, Dubai on Tuesday and also celebrated the country's 66th Independence Day. Pakistan Consul General Tariq Iqbal Soomro, senior officials from the consulate, Jamal Hussain, Managing Director Kibson International, Hamid Khatri, Sales Manager and a number of community members attended the event.
In his opening remarks, Hamid Khatri said, "Kibsons International has been engaged in variety of products imported from countries like South Africa, USA, Holland, Australia, Brazil to name a few; and immense focus on quality and service, Kibsons has often been recognized for its achievements. Today Kibsons International continues its legacy of satisfying customers demand by brining the most sought after food brand, an icon of Pakistan, K&N's Foods," he said.
He added that it is more than just a food brand for Pakistan. "K&N's is a founding pillar and beacon for Pakistan poultry industry started in 1964 with a single minded objective of providing better nutrition for health and happiness of the nation. Today K&N's has its own stores in more than 55 cities of Pakistan and is enjoying a strong brand name with the largest market share for any processed food company in Pakistan. K&N's is associated with one of the best and a quality brand for 'Safe & Healthy Chicken', " he added.
K&N's includes a variety of frozen products which are ready to cook such as seekh kabab, Kafta Kabab, Chunks, Mughlai Tikka, Fun Nuggets, Chapli Kabab, Tender Pops, Chicken Tempura and many more. K&N's also have premium boneless meat, whole chicken and designer cuts (all are skin on and skinless meat).
Chickens are Halal slaughtered by hand (Islamic Zabeeha) strictly according to the Shariah. K&N's slaughtering procedure has been assessed by Darul-Ifta of Jamia Ashrafia and Jamia Naeemia, both authentic institutions for granting Halal certification in Pakistan.
Tariq Iqbal Soomro, Pakistan Consul General in Dubai had appreciated the expansion of Kisbon international to bring a famous brand in the local market. "The huge number of Pakistani community in UAE will show great response to enjoy their favorite brand in the local market," he said.
Later, Soomro and the officials cut a cake to celebrate the Pakistan Independence Day.