Europe’s number one home appliances brand, Bosch, opened on Wednesday its first ever dedicated showroom in Abu Dhabi.
While inaugurating its first showroom keeping in-line with the International Standards, the leading German brand also announced its commitment to the local community and unveiled its ‘Care Initiative’ in association with Make-A-Wish Foundation, United Arab Emirates (MAWF), which is led by President, Honorary Chairman and Lifetime Patron Sheikha Sheikha Bint Saif Bin Mohammad Al Nahyan and is dedicated to assisting children with life-threatening medical conditions and their families through the fulfillment of special wishes.
Bosch’s ‘Care Initiative’ is based on the global giants’ commitment to add quality to the life of consumers and the local communities it works in. The collection of products under the ‘Care Initiative’ focuses on more hygiene, more security and more freshness for families with children. So collaborating with Make-A-Wish Foundation, United Arab Emirates renders a special touch to the entire cause.
In this occasion, Mark Saunders, regional CEO, Bosch and Siemens Home Appliances FZE, said, “This is a very significant phase for the brand Bosch in the UAE and the region. We are proud of our one of a kind showroom in Abu Dhabi showcasing the advanced range of Bosch home appliances and equally charged about providing utmost consumer satisfaction to all.”
Georg Kazantzidis, Director Marketing and Business Development, Bilal Hamadeh, Group CEO, Mohammed Hareb Al Otaiba Group, Hema Luis, BSH Home Appliances and Santosh Sarma, Marketing Communications Manager, BSH Home Appliances were also present during the event.
From Gulf Today