The print industry in the Middle East and North Africa is anticipated to grow to $11 billion by 2015 and Canon Middle East plans to consolidate its market share on this.
The company’s strategy is to achieve this target through a newly established showroom that will serve as a one-stop shop for all commercial digital printing requirements that was opened in Dubai on Tuesday.
This is the first regional business solutions showroom that has been designed to meet the growing needs of B2B and industrial sectors in the UAE.
With the opening of the showroom, Canon’s focus will be on helping regional partners to see the bigger picture by providing them insight into what is important to their customers, through its unmatched portfolio of solutions and personalised consultancy services.
The opening follows Canon’s acquisition of Océ, an international leader in digital document management and printing equipment in 2010.
As such the showroom will display end-to-end business solutions such as large format printers (LFP), document and imaging management systems (DIMS) as well as its industry-leading range of office and professional printers. A strong line up of the Océ DP Line range are also on display at the showroom.
“Printing technology is reaching the point where you buy a machine and it prints well, so you need to think beyond that,” says Naoshi Yamada, deputy managing director, Canon Middle East.
He added that the industry needs to look at customer relationships and businesses need to look for opportunities to deepen these. “For example, inspiring and supporting their customers with value added services that will have a positive impact on their business.”