Netflix plans to expand to six European countries, including Germany and France, as it increases it presence in one of the most Internet-connected parts of the world.
The video streaming service will offer customers in Germany, France, Austria, Switzerland, Belgium, and Luxembourg to watch its hit series House of Cards, Orange Is the New Black, and other content on its site later this year. Netflix has not provided any details about when exactly they will roll out services, but potential customers can register on the website to get email alerts.
Netflix currently charges its subscribers in Europe the equivalent of $10, but has not said how much the subscription will cost in the new markets. Unlike in the U.S., the company will face more competition in Europe, which includes Sky in Britain, Canal Plus in France, and Deutsche Telekom in Germany. And to add to that, Amazon already provides its Prime video services across the continent.
Netflix has made a Europe expansion one of its top priorities, as it has seen a high rate of growth in the U.S., which will eventually start to slow down. Analysts suggest that European markets are potentially as big as the U.S., and have far more high-speed broadband users than other international countries.
Netflix's international growth was encouraging, with international streaming membership growing 76 percent, while U.S. membership grew 22 percent. The company said it is on course to report a profit for its international operations but European operations are still expected to report a loss.