If people were amazed but confused by the 35 billion yuan (5.75 billion U.S.dollars) the Chinese spent in a one-day online shopping spree last year, a new report from Alibaba can decode the mystery behind China's consumption and, possibly, tell more.
Alipay, China's leading independent online payment platform and subsidiary to the e-commerce giant Alibaba, on Monday released its "2013 National Shopping Bill," in which it took stock of Chinese consumer spending last year. It is the second time Alipay has published such a report.
Apart from the report, Alipay users received their personalized annual shopping bills via the company's mobile app, Alipay Wallet.
What these bills tell us goes far beyond money, analysts said.