Emaar Hospitality Group, the hospitality & leisure business of global property developer Emaar Properties, has further strengthened its global footprint, particularly in the fast-growing markets of Africa, with a new management contract to operate a uniquely designed resort near the world-famous Masai Mara in Kenya.
To be operated under the flagship five star premium hotel brand of Emaar, The Address Hotels + Resorts, the new resort in Kenya marks the second hotel management contract for the company in Africa. The Address Hotels + Resorts has already signed management contracts to operate The Address Marassi Golf Resort & Spa, an integral part of the Marassi master-planned community developed by Emaar Misr, the wholly owned subsidiary of Emaar Properties in Egypt.
Mohamed Alabbar, Chairman, Emaar Properties, said: “The new management agreement of The Address Hotels + Resorts builds on the hub status of Dubai, connecting the fast-growing African markets with the rest of the world.”Kenya’s Tourism Minister, Danson Mwazo, said: “Emaar group has thrived in Dubai and our country will benefit tremendously from the expertise, international standards and practices that they bring.
Emaar Hospitality Group has responded favourably to our country’s call for more investment in tourism and the Masai Mara venture is a timely boost to the sector.”