The chatter is deafening at Bonhams' sale room in London's Mayfair. Snippets of Punjabi and Urdu pepper the conversations of the well-heeled at an art auction that will see the hand of charity reaching from this exclusive enclave in England's capital to the poorest pockets of rural Pakistan.
This is philanthropy fuelled by canapés, by the generosity of the next generation of Pakistani artists and by Pakistan Rising, a grassroots charity.
Matthew Girling, Bonhams' managing director and tonight's auctioneer, quietens the crowd using his trusty gavel, before coaxing bids from the audience using a blend of wit and persuasion.
The list of 10 artists who've donated their work for tonight's sale reads like a "Who's Who" of Pakistani art. The highlight is undoubtedly Rashid Rana's abstract piece Dead Bird Flying Series II. It's the runaway success of the night, sparking a bidding frenzy, before eventually selling for £16,000 (Dh90,320).
There's also a simple screenprint from Shezad Dawood, a former Abraaj Capital Art Prize winner at Art Dubai.
Faiza Butt's The Mouth of Your Eyes is a digital print mounted on a light box but looks like a hairdryer encrusted with tiny shells and precious stones. It sells for £3,500 (Dh19,750).
The triptych, Altarpiece: Emtombment of the Imam, is small enough to fit into a carry-on suitcase and draws curious looks. Its medium of oil and gold leaf on wood has all the hallmarks of an exhibit in the Medieval Italy wing of London's National Gallery or New York's Metropolitan Museum of Art.
But all is not what it seems, because Komail's trademark is to use the vocabulary of western religious art to discuss Islamic history, mythology and contemporary culture.
Nurjan, a 23-year-old artist with British, Turkish Cypriot and Pakistani heritage, blends the principles of ancient Islamic art with the modern world in her piece Declaration. The silhouette of a kneeling figure is created using Arabic script crafted from thousands of tiny Swarovski crystals mounted on jet-black slate.
The result is a simple but beautiful showstopper that takes pride of place on the podium on which Girling holds court.
Its new owner is Aisha Caan, an artist who is also the wife of James Caan, a multimillionaire businessman and one of the stars of Dragons' Den, a UK television series.
"I bought Nurjan and Shezad Dawood's pieces because I like their work and I know the artists personally. It's also for such a good cause," says Aisha.
The sale room is filled with a mix of serious bidders and those who are simply keen to show their support for Pakistan Rising.
Most people stand at the back of the room to avoid the broad sweep of Girling's glance, which passes like a searchlight over those in the front rows.
Zainab Ali is one of those avoiding his stare. She has a more personal reason than most to be at the auction.
Nahid Raza, her mother, has donated Symbol of Strength to the sale and Zainab has brought her two children Salmaan, 14, and Aniyah, 8, to watch their grandmother's work go under the hammer.
"It's past the children's bedtime, but I've let them stay up late so they can see their granny's work on sale. My mother was an artist [and] a single parent. She taught in the day and painted through the night throughout my childhood. She has worked hard all her life and now her work is on sale here. I couldn't be more proud," says Zainab.
Bonhams, founded in 1793, is one of the world's oldest and largest auctioneers of fine art and antiques, but the cause being supported tonight could not be further from that rarefied world.
Poor and illiterate children from some of the most remote and impoverished parts of Pakistan will feel the benefit of the goodwill and cash generated from this sale.
Some of the money raised will go towards building classrooms at the six primary schools that the charity supports in Pakistan's remote areas - five in the Swat Valley and one in southern Punjab. Further proceeds will go towards the construction of an art room at each of these schools.