Chocolate makers from around Switzerland gathered in Geneva over the weekend to show off their finest wares to consumers already spoiled for choice.
The aim of Switzerland's top chocolatiers was to convince their countrymen — who each gobble a whopping 26.5 pounds (12 kilograms) of chocolate on average every year — to embrace quality over quantity.
Judging by the queues of people lining up Sunday outside the venue — a converted hydropower station along the river Rhone — the Swiss were eager to get a taste of something different.
The variety, believed lost to disease in the early 20th century, was rediscovered in Peru several years ago and has been brought back thanks to dedicated chocolate lovers who savor its low-acidity.
With visitor numbers at this year's "Salon du Chocolat" almost double what was expected, a second installment is already being planned.