Swiss brand launches new UAE exhibition

Corum plans to increase presence in Dubai

GMT 15:23 2013 Tuesday ,05 March

Arab Today, arab today Corum plans to increase presence in Dubai

Mohammed Abdulmagied Seddiqi, Abdul Hamied Seddiqi, Elissa Khoury and Anotnio Calce
Dubai - Arabstoday

Mohammed Abdulmagied Seddiqi, Abdul Hamied Seddiqi, Elissa Khoury and Anotnio Calce Luxury Swiss watchmakers Corum organised an exhibition at the heart of the Dubai Mall in collaboration with partners, Ahmed Seddiqi & Sons, Corum's prestigious distributor in Dubai. To mark the opening, Corum ambassador and Lebanese singer, Elissa Khoury highlighted the evening alongside more than 200 guests and 80 journalists. At the heart of Dubai Mall, UAE's biggest shopping complex, Corum decided to present a selection of exclusives timepieces.
This exhibition throws light on the Bridges collection, Corum's major pillar with its in-line baguette movement and exclusive only to the brand for more than 30 years now. As an icon of Corum's watch making know-how, the Golden Bridge gave birth to some of the most emblematic timepieces, from the highly sophisticated Ti-Bridge to the romantic Miss Golden Bridge. Exceptional by its design and its technical complications, the Bridges collection ensures the unique status of Corum within the Swiss watch industry.
Abdul Hamied Seddiqi, Vice Chairman Ahmed Seddiqi & Sons said: "Ahmed Seddiqi & Sons values the relationship with Corum which we have strengthened and it is an honour for us to host the Corum Exhibition at The Dubai Mall, which will highlight some of the brand's key characteristics. This exhibition will reinforce the relationship between Corum and our clients by reintroducing the brands' DNA. We believe that the UAE and specifically Dubai has created the ideal platform for luxury brands to reconnect with the demands and needs of the local and regional market."

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