The Ministry of Interior, represented by the Traffic Coordination Directorate General, launched a back to school traffic awareness campaign in coincidence with the beginning of the new academic year.
Launched under the theme '' Their Safety Concern Us'', the awareness programme is one among many initiatives rolled out by the traffic sector that aims to unite all segments of society to educate school students about traffic accidents.
It urges them to abide by traffic rules and safeguard themselves against the dangers of the road.
The campaign embodies the Ministry of Interior’s strategy emanating from that of the Federal Government. It is also in line with police leadership directives to achieve the highest levels of traffic safety for all. It also falls within the traffic sector’s strategic plan at the Ministry of Interior, which seeks to promote road safety and reduce traffic and run-over incidents.
Colonel Nasser Ahmed Al Hosani, acting Director General of Traffic Coordination at the Ministry of Interior, urged parents and other road users to cooperate with the traffic police and respect road rules and follow road directional signs for the safety of the children at the start of the academic year so as to reduce road accidents and avoid traffic congestion and their ensuing negative consequences.
"School students are a major component of human development that must be maintained. Despite taking all preventive measures to protect them from all dangers and hazards, there is a need for more awareness and guidance for parents and people in charge of children to protect them," Colonel Al Hosani noted.
He added that the Traffic Coordination Directorate General at the Ministry of Interior conducts this campaign in cooperation with the traffic and licensing departments at the state level, as well as with the Ministry of Education, Emirates Transport, the Roads and Transport Authority in Dubai, and others entities concerned with traffic safety in the public and private sectors.
Colonel Al Hosani also stressed the need for further awareness and guidance to promote traffic safety among all students and school bus drivers.