The International AME Awards®, now in its 18th year of honouring The World's Best Work in Advertising and Marketing Effectiveness, announced the Shortlist for the 2012 competition.
The Grand Jury, comprised of interactive and multidisciplinary marketers, planners, and creatives, selected the Shortlist from entries submitted from 27 countries worldwide.
Entries achieving Shortlist status exhibited a trend toward social media marketing movements, with an increase in cause marketing, sustainability strategies, and community building.
The Shortlist was dominated by campaigns that focused on engaged participation, public responsibility, and community activism.
Brands employed crowd sourcing, word-of-mouth advertising, and even anti-advertising in their efforts to gain traction for their clients.
AME Awards employs an enhanced scoring process to improve the accuracy of each entry's score. The Grand Jury is asked to evaluate entries according to four principals, each with its own individual scoring weight. The 2012 International AME Award winners will be announced in March.