Thailand's ruling junta has ordered TV regulators to ensure that football fans will not have to pay to watch any matches at the World Cup.
The military said it was part of its "happiness campaign", which has seen a number of policy gimmicks, such as free haircuts and concerts, BBC reported.
The broadcaster that bought the rights to show the World Cup is reportedly claiming $21.5m (£13m) in compensation.
The junta overthrew the government last month promising to restore order.
It has since cracked down on dissent, detaining hundreds of potential opponents and releasing them with warnings about their future behaviour.
Bangkok and some other parts of the country remain under curfew.