AMEinfo.com, the leading Middle East business news website, has re-launched with a new, clean design and increased usability, underscoring its commitment to providing the region's business community with key, objective news, videos and analysis - as well as comprehensive industry overviews via the extensive press release service.
Since 1999 AMEinfo.com has been an essential part of the region's business community's news needs. The decision to redesign the AMEinfo.com website was pivotal in continuing to engage key industry influencers and ensuring the site continues to attract the audience of regional decision makers.
The redesign follows extensive research on global best practices and detailed feedback from the regional business community. The site's new look, and easier cross-content navigation now showcases the best news, analysis, video and audio interviews and reports as well as aggregating articles to help guide the user to relevant content.
Some great new features include:
- Easier navigation with organised content, giving you exactly what you're looking for in one place.
- The best regional business directory and events calendar: giving you the tools to meet, network, interact and share; building key relationships to grow your business.
- Competitor monitoring and the ability to act on market opportunities by having company news delivered to your inbox every morning.
- The latest executive opinions videos, offering a unique perspective into the minds of the region's top influencers and leading companies.
The clean, fresh, new look and feel of the website enables the user to find the content they are most interested in, quicker and easier. The horizontal navigation bridges the gap between content types, with longer articles, brief news updates, videos reports and interviews, analysis, press releases and business services now easier to track and navigate between.
Key content locations include sector and country news now appearing under the Industries tab, while content including press releases and appointments are located under the Companies option. A key feature are the new content carousels on the homepage and industry-specific micro sites, which highlight the best analysis, news stories, interviews and reports from across the site.
"The new site is a response to market demand for quick and easy access to trusted business information from the Middle East," says Edward Poultney, Editor AMEinfo.com. "Users are also now increasingly looking to get information from a range of formats, not just the traditional written word - hence the increased popularity of video and radio interviews and industry reports."
The site also boasts exciting new social media sharing tools alongside each article, making it easier for the latest regional business news headlines to be shared on social networks. The social media bar running across the top of each page also highlights in real-time what content other users are sharing across their networks.
The new website launches at a time when access to objective trusted business information is critical to supporting business decisions in the current challenging economic climate.