Award-winning magazine Fabulous, which is now made available with the Sun on Sunday, has relaunched its website to offer regular original content beyond that available in the print product.
The new website uses a blog format to offer regular content from the team behind the magazine, who hope the new design will help them achieve 100,000 unique users each week.
The new site was given a soft launch earlier this month, but the printed magazine will be outlining the new offering for the first time this weekend.
Speaking to Journalism.co.uk, acting online production editor Sophie Maden said the aim was to achieve a "much cleaner and much simpler website which still has all of that content but is also a blog format, so it means everybody in the office is getting involved."
"The website we used to have was just a digital offering of what was already in the magazine, so everything you'd find in the magazine when you got it on a Sunday would be replicated online for our online readers, but you wouldn't really have anything extra apart from that."
The new site offers daily competitions, daily stories on celebrity, beauty and fashion.
"So it just gives people more reason to come and visit our website on a daily basis," she added.
In time the magazine also hopes to work more with its other online communities, such as the group of more than 122,000 people who have liked their Facebook page.
"Really we want to harness that community and bring them to our website. We want to get them commenting, we want to get their ideas influencing what we're writing about.
"We're going to have a weekly feature about beauty tips and we want people to get in touch with us so we can answer the questions they really want to know about so it's just all about harnessing that community and making it far more interactive."