FIFA has confirmed plans to launch an official channel on YouTube, dubbed FIFA TV, which will offer produced and user-generated football content during the ramp-up to the Brazilian World Cup.
"FIFA is keen to engage with football fans beyond our competitions by sharing our rich visual content with them, and for this there is no better platform in terms of reach and penetration than YouTube," said FIFA President Sepp Blatter added. "We want to provide YouTube users with the greatest moments of FIFA World Cup history but also invite them to share theirs with us."
Official programming will include player profiles and FIFA documentaries, the popular FIFA Futbol Mundial shows from Latin America and the 2014 Brazil monthly magazine show. Also included will be features on football development, social development initiatives and human interest stories, as well as video news releases and live streaming of media events.
Clips are also a big part of the picture, and the channel will feature match action from the most recent FIFA competitions, including the 2010 FIFA World Cup South Africa and the FIFA Womens World Cup 2011 Germany. The content will be updated and expanded regularly, FIFA said.