Internet Broadcasting, which provides digital publishing technology and services for local TV newsrooms, has introduced ibPublish 2, a cloud-based digital content management and publishing platform.
ibPublish 2 offers seamless distribution to Web, mobile and social media channels, so that journalists, promotions staff and other content publishers have access to simplified publishing interfaces. The result is increased productivity and broader participation in the publishing process, the company said.
Users can create content sections that update dynamically, and can design page layouts on the fly.
"Television broadcasters are seeking to leverage the investments and talents they devote to content development in new ways -- so they can further strengthen their brand and engage their audiences," said Elmer Baldwin, president and CEO of Internet Broadcasting. "ibPublish 2 responds by automating the publication process and supporting simultaneous publishing across mobile devices. That frees broadcasters to focus on their core competence -- developing great local-news content -- and helps make digital journalism profitable."
Fully integrated apps and mobile Web sites offers seamless multi-channel publishing, on-the-fly content and display changes, campaign management and social enabled by a robust suite of APIs.
ibPublish 2 incorporates software and services like CoreMedia's Web content management software; Kaltura's video platform for management, publishing, authoring, distribution and monetisation solutions for media companies, enterprises, educational institutions and service providers; and CDN provider Akamai.
"We have integrated technologies that form a development community aligned in the best interests of Internet Broadcasting clients and the market we serve," Baldwin added. "This community reflects the efforts of hundreds of talented developers and engineers and is supported by a company that has been servicing TV broadcasters' needs for more than 15 years."