The Hallmark Channel has announced that it will hold the first Kitten Bowl on Super Bowl Sunday in 2014.
The Kitten Bowl, unveiled Friday, will be aired for the first time on Feb. 2, 2014 on the Hallmark Channel, which partnered with the American Humane Association to create the show, The Hollywood Reporter said.
All of the kittens featured in the show will be adoptable, the newspaper said.
The kittens will "compete" in an arena that will feature an obstacle course of hurdles of varying heights, tunnels, hoop jumps and weave poles, much like the Animal Planet's Puppy Bowl, which will be in its ninth year in 2014.
"Creating another programming event to reinforce Hallmark Channel's Pet Project, our corporate pet adoption and safety initiative, enhances the profile of the plight of shelter animals in our country while providing fun, family-oriented entertainment to our viewers. We are very proud of our association with American Humane Association and their support of our work in this area," said Bill Abbott, president and CEO Crown Media Family Networks.