Canadian singer Michael Buble has landed a Sony Radio Academy award nomination for his music show on Magic 105.4.
The singer will go up against Fearne Cotton - also a first-time nominee - for her BBC Radio 1 show.
Chris Evans will go head-to-head in the best breakfast show category with 5 live's early morning programme, last year's winner.
The winners are due to be announced at a ceremony in London on 14 May.
Buble also faces a challenge for best music programme from 6 Music's Steve Lamacq.
The singing star's three-month long series of weekly shows was broadcast on Magic at the end of last year.
In the specialist music category, Rolling Stone Ronnie Wood is nominated for his show on Absolute Radio.
The 64-year-old was named radio personality of the year in 2011.
This year's hopefuls for the prize are Radio 2 breakfast show host Chris Evans, Absolute Radio's Christian O'Connell and 6 Music's Lauren Laverne and Huey Morgan. Gemma Cairney from BBC Radio 1Xtra completes the shortlist.
In other major categories, 5 live colleagues Danny Baker and Richard Bacon are pitched against one another for speech radio personality of the year.
Evan Davis, one of the presenters of Radio 4's Today programme and Woman's Hour host Jenni Murray are among the shortlist for speech broadcaster of the year.
BBC Radio 2, 6 Music or Kerrang! Radio will ultimately be crowned UK station of the year.
This year's shortlist also includes BBC Radio Humberside's Betty and Beryl, who at 90 and 86 respectively become the oldest nominees in the academy's 30-year history.
The pair have made the entertainment award category for their regular appearances on David Reeves' show to discuss their week's activities.
They are up against more widely known radio personalities including Frank Skinner and Adam and Joe.